Senior Marketing Executive - Ma Foi Management Consultants Lanka

Senior Marketing Executive
Title: Senior Marketing Executive

Key Responsibilities
1. Development of the brand using ATL and BTL media channels to elevate the image from its current position to be the No 1 brand in Sri Lanka, and ensure its is sustainability.
2. To liaise with external advertising agencies to design and implement marketing communication campaigns.
3. To work towards the development of identified trade channels
a. Design and implement promotional programs for trade channels.
b. Design and implement display programs for trade channels (including POSM and dealer boards)
c. Monitor the success of implemented programs.
4. To design and implement consumer promotions
5. To liaise with suppliers and HO and ensure adequate supply of POSM and other promotional material.
6. To monitor competitor activity, particularly in following areas, and suggest counter measures;
a. Promotional activity
b. Price structures
c. Channel development activity
7. To create and implement events that would assist to build and strengthen relationships with our publics;
a. Dealers and other trade channels
b. Consumers
c. Potential customers (via press publicity)
8. To conduct dealer seminars and other channel development activity that would facilitate cordial relationship s between DA and its trade channels.

Shared responsibilities
1. Ensure sales targets are achieved.
2. Ensure cost effective operations in all marketing activity.
3. Ensure marketing communications is carried out to support our product to be priced
as a premium brand in Sri Lanka
4. Facilitate main dealer/s to grow sales and market share.
5. To assist in consumer research activity
6. To contribute towards maintaining high team spirit within the organization.

Qualification
1 Preferred age between 27-35
2 A university Bachelor’s degree in Marketing.
3 At least five years of experience in brand development, including;
a. One-two years of experience in liaising with ATL and BTL advertising agencies
b. One-two years of experience in FMCG marketing
4 Excellent communication skills in English
5 Good team player.

NOTE:
Ø Resume must be in word format
Ø Please make sure your resume is in detail to the point. Resume needs to be up to date with relevant information
Ø Please mention contact numbers which are available & reachable
Ø Please indicate the position applied for when sending resumes

Contact name: Shamil Hettige
Tel: 011 2392269 / 2395292 / 4627644 / 4627595
E-mail: Shamil.h@mafoi.com